Michelle Arifin’s journey into luxury branding, social media strategy, and bespoke travel experiences is fueled by a lifelong passion for exploration and connection. From a young age, organizing family trips sparked a love for crafting meaningful journeys. An enthusiasm that naturally evolved into a career dedicated to creating personalized experiences that elevate both brands and individuals.

At the heart of Michelle’s work is her ability to identify what makes each brand unique and translate those distinctive qualities into tailored strategies that truly resonate with clients. Her time as Regional Marketing Manager for APAC at GE Company deepened this skill, offering invaluable exposure to high-profile clients and international stakeholders, and sharpening her insights into market positioning, customer expectations, and cross-cultural storytelling.

Earning an MBA from The Wharton School and serving as EVP of Student Affairs for the Graduate Association further honed her leadership abilities, where she orchestrated large-scale events up to 5,000 persons and initiatives that brought diverse communities together.

Throughout her career, her approach is driven by a genuine dedication to understanding client needs, delivering meticulous customization, and maintaining an unwavering commitment to excellence.

Fun Fact: She has a black belt in Taekwondo and is an avid snowboarder.

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